Life and Death in G and A
I finally got around to looking at my website through Google Analytics, something that I've been putting off because who has the time for the new while still grappling with the old.
"Not farewell, but fare forward," said Krishna as he advanced to certain death in a battle chronicled in the Gita. Contrasting Krishna's fareing well with his fareing forward is a remedy for my laziness.
Lazy or not, I swallowed hard and signed up to download the analytic chum from web übermench Google that, upon a cursory examination, amazed me: the number of visitors, what pages they visited, how long they spent there, where they came from (a color weighted map showing from what country even), the sites that referred them, how they moved around on and through the pages, and much more in 80 standard reports that I haven't begun to plum.
And I was surprised that after checking out the Sheep Blog (my home page) and the Yarn Store and the Lamb Store, visitors spent time in the General Store (perhaps because of the page name?) and read about the Saxon Merino (I guess people like sheep history). They spent much less time on other pages.
Also, GA charts a Bounce Rate where people open a page and leave it almost immediately meaning the page is in need of editing if you want to hold them there longer. Amazed or surprised or not, this editing is the newness I wanted to avoid, farewell, fare forward, oh well.
Now what does G and A mean?